//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Chinese consumers’ perception...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumers
786
Chinese
314
Consumer behaviour
300
China
251
Verbraucher
239
Konsumentenverhalten
230
Chinesisch
228
Brand names
110
Foreign investment
98
Auslandsinvestition
96
consumers
93
Marketing
82
USA
72
United States
59
Brand management
58
Multinationales Unternehmen
55
Transnational corporation
55
Brand image
49
Import
49
Markenführung
49
Brands
43
Theory
43
Theorie
42
Advertising
41
International competition
38
Internationaler Wettbewerb
38
Brand
33
Market segmentation
33
Markenartikel
31
Markenimage
31
Marketing strategy
30
United Kingdom
30
Brand equity
29
Welt
29
World
29
Germany
28
Corporate social responsibility
27
International economic relations
27
Internationale Wirtschaftsbeziehungen
27
Internet
27
more ...
less ...
Online availability
All
Undetermined
Free
1,085
Type of publication
All
Article
1,146
Book / Working Paper
222
Journal
1
Type of publication (narrower categories)
All
research-article
421
Article in journal
408
Aufsatz in Zeitschrift
408
Aufsatz im Buch
64
Book section
64
Arbeitspapier
54
Working Paper
54
Graue Literatur
52
Non-commercial literature
52
review
40
review-article
40
conceptual-paper
39
Hochschulschrift
34
Aufsatzsammlung
27
case-report
18
Conference paper
17
Konferenzbeitrag
17
viewpoint
14
Collection of articles of several authors
10
Sammelwerk
10
Case study
6
Fallstudie
6
Thesis
5
technical-paper
5
non-article
4
Fallstudiensammlung
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Lehrbuch
2
Umfrage
2
Bibliografie
1
Handbook
1
Handbuch
1
Textbook
1
back-matter
1
more ...
less ...
Language
All
English
1,217
Undetermined
88
German
64
French
1
Author
All
Autor, David H.
10
Dorn, David
10
Hanson, Gordon H.
10
Uncles, Mark
6
Binder, Carola Conces
5
Roper, Stuart
5
de Chernatony, Leslie
5
Acemoglu, Daron
4
Christodoulides, George
4
Clifton, Judith
4
Fernández-Gutiérrez, Marcos
4
Kucuk, S. Umit
4
Pathak, Abhishek
4
Phau, Ian
4
Pitta, Dennis
4
Round, Griff
4
Spence, Charles
4
Su, Jin
4
Tiu Wright, Len
4
Warrington, Traci
4
Ahlluwalia, Sarika
3
Basu, Susanto
3
Baxter, Stacey
3
Blackett, Tom
3
Chan, Allan K.K.
3
Chikweche, Tendai
3
Curtin, Richard T.
3
Darian, Jean C.
3
Dolfsma, Wilfred
3
Fletcher, Richard
3
Gabriel, Yiannis
3
Ilicic, Jasmina
3
Kolk, Ans
3
Lea‐Greenwood, Gaynor
3
Leung, Cynthia
3
Majlesi, Kaveh
3
Mattila, Anna S.
3
Motoki, Kosuke
3
Norris, Donald G.
3
Ozcan, Timucin
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
Edward Elgar Publishing
5
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Springer Gabler <Firma>
2
Springer International Publishing
2
De Gruyter Oldenbourg
1
Europäische Union / Amt für Geistiges Eigentum
1
IGI Global
1
International Conference on Consumer Research <2016, Bonn>
1
International Energy Agency
1
Nomos Verlagsgesellschaft
1
OECD
1
Springer Malaysia Representative Office
1
Taylor and Francis.
1
Universität Bayreuth
1
World Institute for Development Economics Research
1
more ...
less ...
Published in...
All
Journal of Consumer Marketing
101
European Journal of Marketing
75
Journal of Product & Brand Management
62
SpringerLink / Bücher
34
Marketing Intelligence & Planning
31
Journal of Services Marketing
25
Springer eBook Collection
24
Journal of Fashion Marketing and Management: An International Journal
23
Journal of business research : JBR
23
Young Consumers
23
International Journal of Retail & Distribution Management
20
Discussion paper / Centre for Economic Policy Research
16
International Journal of Bank Marketing
15
International Marketing Review
15
Asia Pacific Journal of Marketing and Logistics
14
Working paper / National Bureau of Economic Research, Inc.
14
Qualitative Market Research: An International Journal
13
Discussion papers / CEPR
11
International Journal of Wine Business Research
11
Research
11
Journal of advertising
10
Strategic Direction
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Management Decision
9
International Journal of Social Economics
8
Journal of Business Ethics
8
Journal of advertising research
8
NBER working paper series
8
Socio-economic review
8
International journal of hospitality management
7
International Journal of Contemporary Hospitality Management
6
International journal of consumer studies
6
Journal of international economics
6
Journal of retailing and consumer services
6
Social Indicators Research
6
Applied economics
5
Corporate Communications: An International Journal
5
Critical perspectives on diversity, equity, and inclusion in marketing
5
Edward Elgar E-Book Archive
5
Food Policy
5
more ...
less ...
Source
All
ECONIS (ZBW)
693
Other ZBW resources
586
RePEc
88
BASE
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,369
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chinese
Consumers
' Perception of Alpha‐Numeric Brand Names
Hoon Ang, Swee
- In:
Asia Pacific Journal of Marketing and Logistics
8
(
1996
)
1
,
pp. 31-47
Two studies were conducted to examine
Chinese
consumers
' responses to alpha‐numeric brand names. Results of the first …
Persistent link: https://www.econbiz.de/10014675753
Saved in:
2
Marketers′ and
Consumers
′ Concurring Perceptions of Market Structure
de Chernatony, Leslie
- In:
European Journal of Marketing
23
(
1989
)
1
,
pp. 7-16
consumers
′ perceptions of the competitive tiers, six product fields were investigated.
Consumers
′ perceptions of the structure …
Persistent link: https://www.econbiz.de/10014724660
Saved in:
3
Alternative Naming Strategies: Family versus Individual Brand Names
Roberts, C.J.
;
McDonald, Gael M.
- In:
Management Decision
27
(
1989
)
6
Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few
consumers
. In …
Persistent link: https://www.econbiz.de/10014933395
Saved in:
4
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
Saved in:
5
Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.
;
Shimizu, Mitsuru
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
Saved in:
6
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
7
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
8
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
9
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->