Marketers′ and Consumers′ Concurring Perceptions of Market Structure
Year of publication: |
1989
|
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Authors: | de Chernatony, Leslie |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 1, p. 7-16
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Marketing | Own‐label goods | Perceptions | Consumers | Retailing |
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