Showing 1 - 10 of 29
Persistent link: https://www.econbiz.de/10011654240
Persistent link: https://www.econbiz.de/10011577449
Persistent link: https://www.econbiz.de/10011459238
Persistent link: https://www.econbiz.de/10012294112
Persistent link: https://www.econbiz.de/10011962985
Persistent link: https://www.econbiz.de/10011635026
Persistent link: https://www.econbiz.de/10011786500
Persistent link: https://www.econbiz.de/10013337766
Persistent link: https://www.econbiz.de/10013552952
This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports...
Persistent link: https://www.econbiz.de/10010685429