Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic,...

Purpose – The reported study was designed to provide insight into gift cards as gifts and their place among gifts of cash and goods. It also was designed to identify promising avenues for further research. Design/methodology/approach – Data were collected using a structured questionnaire...