Purpose – The purpose of this paper is to focus on measuring competencies of higher education graduates and employers' needs, and using these measurements in the quality development of higher education study programmes. Design/methodology/approach – Results of a survey among Danish employers...

Purpose – A strong brand is among the most valuable intangible assets for any company. This paper aims to provide empirical evidence of a brand equity model and illustrates the application of the model on a Danish bank. Design/methodology/approach – The conceptual model is founded on a...

Purpose – The purpose of this paper is to examine how essential dimensions of customer experience management (CEM) drive business performance in Danish companies. Design/methodology/approach – An empirical study is conducted to investigate the relationships between seven CEM dimensions,...

Purpose The purpose of this paper is to examine how received word-of-mouth (WOM) influences consumer emotions and, in turn, behavioral attitude and intention. Design/methodology/approach A conceptual model is developed by extending the theory of reasoned action framework to include WOM and...

Purpose – The purpose of this paper is to examine how different management practices drive key financial performance and business success in Danish companies. Design/methodology/approach – Both qualitative and quantitative research is conducted to study the relationships between eight...

This paper highlights how the European Business Excellence Model can be adapted to innovation when formulating strategies and plans. The Business Excellence Model is too general to be applied directly to innovation, and the authors find that specific criterion parts have to be supplemented. A...

Excellence in innovation requires that organisations have the competencies to react quickly to new market conditions and customer needs, and see the possibilities that can arise from constantly looking for creative solutions and continuous improvements in products and innovation processes....

Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand –...