The effect of word-of-mouth on consumer emotions and choice: findings from a service industry
Year of publication: |
2016
|
---|---|
Authors: | Martensen, Anne ; Grønholdt, Lars |
Published in: |
International Journal of Quality and Service Sciences. - Emerald Group Publishing Limited, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 8.2016, 3, p. 298-314
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Word-of-mouth | Structural equation modeling | Emotions | Behavioral intention | Social norm | Behavioral attitude |
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