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The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
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Small business performance in Thailand : key success factors
Mandhachitara, Rujirutana; Allapach, Siriporn - In: Journal of research in marketing and entrepreneurship : JRME 19 (2017) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011816139
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Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland; Krinner, Stephanie; Endres, Herbert - In: Journal of business-to-business marketing 27 (2020) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
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Digital Marketing Technologies
Aghazadeh, Hashem; Khoshnevis, Mozhde - 2024
Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies...
Persistent link: https://www.econbiz.de/10014519029
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; … - In: Marketing Intelligence & Planning 30 (2012) 5, pp. 515-534
Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is...
Persistent link: https://www.econbiz.de/10014946313
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An empirical verification of the proposed distributor marketing intelligence system model
Arumugam, Thangaraja; Sanjeev, M. A.; Mathai, Renju K.; … - In: International journal of business information systems : … 45 (2024) 4, pp. 454-473
Persistent link: https://www.econbiz.de/10015061808
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Today's educational drama – planning for tomorrow's marketers
Pearce, Glenn; Jackson, John - In: Marketing Intelligence & Planning 24 (2006) 3, pp. 218-232
Purpose – To describe and discuss the use of educational drama in marketing education, including its relative …
Persistent link: https://www.econbiz.de/10014946011
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468