outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine …

effects of <italic>price promotions</italic>, (rather than non-price promotions) offered to <italic>consumers</italic> (rather …

transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast …Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and …

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a … non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through … topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and …

, communication management, sales management, marketing channels, pricing, services marketing, relationship marketing, luxury … strategies for luxury brands -- 10. Managing pricing and value of luxury brands -- 11. Communication strategies and tools for …This textbook discusses luxury marketing management, considering the broader range of decisions related to the …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or …Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and … Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers …