Segmenting the energy market: problems and successes
Year of publication: |
2011
|
---|---|
Authors: | Simkin, Lyndon ; Dibb, Sally |
Other Persons: | Harker, Michael (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 29.2011, 6, p. 580-592
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Energy | Energy industry | Consumers | Marketing | Marketing strategy | Pricing |
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