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Playtime all the time: CBeebies, a case study
Eryl‐Jones, Lyn - In: Young Consumers 4 (2003) 4, pp. 3-9
; it comprises a dedicated preschool television channel, programming blocks on BBC ONE and BBC TWO, a website, and …
Persistent link: https://www.econbiz.de/10015044034
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Understanding children’s responses to TV
Caret, Nicki - In: Young Consumers 5 (2004) 2, pp. 51-59
Reports research by Sherbert Research on how children view the TV and how it fits into their lives, especially the differences between multichannel and terrestrial‐only homes, and the impact of scheduling and of the electronic viewing guide (EVG) on viewing. Describes the research methodology,...
Persistent link: https://www.econbiz.de/10015044058
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Action Man final combat
d’Amato, Sam - In: Young Consumers 5 (2004) 4, pp. 31-38
Reports a case study of the award‐winning Action Man Final Combat campaign for Christmas 2003; the 36‐year old Action Man toy is the flagship brand of Hasbro, but was in decline and lacked “talkability”. Shows how the TV campaign used an interactive vote campaign which allowed children to...
Persistent link: https://www.econbiz.de/10015044072
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Children, media and consumption
Tufte, Birgitte - In: Young Consumers 5 (2004) 1, pp. 69-76
the families’ everyday lives, with television the most important medium; brand awareness exists at an early age; gender …
Persistent link: https://www.econbiz.de/10015044050
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Effects of television advertising on children in the Middle East
Nassar, Mohamed A.; Al Zien, Abdulaziz - In: Education, Business and Society: Contemporary Middle … 5 (2012) 4, pp. 267-280
television commercials on children in the Middle East. Design/methodology/approach – The extant literature on issues relating to … the effects of television advertising on children was critically reviewed. Data were collected by conducting a series of … of advertisement affect children negatively, the effects of television commercials are particularly noticeable. Practical …
Persistent link: https://www.econbiz.de/10014714824
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“Now it's up to you!” Children consuming commercial television
Tingstad, Vebjørg - In: Society and Business Review 2 (2007) 1, pp. 15-36
Purpose – This paper seeks to report from a qualitative study of the global television concept Pop Idol with the aim of … paper discusses how young consumers distinguish between two “regimes of truth” in the television concept: first the creation …
Persistent link: https://www.econbiz.de/10015007138
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Children’s television programming
Cohen, Michael; Guciardo, Sara; Schneider, Joel - In: Young Consumers 3 (2002) 4, pp. 3-13
historical background to television research, and the development by Sesame Workshop and ARC of New Kid City, a prototype media …
Persistent link: https://www.econbiz.de/10015043998
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Interactive TV: controlling the remote
Bond, Caroline - In: Young Consumers 4 (2003) 4, pp. 39-45
to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical …
Persistent link: https://www.econbiz.de/10015044039
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Malaysian children’s attitudes towards television advertising
Hasmini A. Ghani, Noor; Zain, Osman M. - In: Young Consumers 5 (2004) 3, pp. 41-51
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers. Outlines the...
Persistent link: https://www.econbiz.de/10015044066
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Toy commercials across Europe
de Iulio, Simona; Jarrin, Zouha - In: Young Consumers 5 (2004) 4, pp. 39-45
Compares toy commercials in France, Germany and Italy in relation to globalisation, which is claimed to produce a uniform consumer culture. Investigates the roles performed by different territories (international, national, regional and local) in advertising directed at children of these...
Persistent link: https://www.econbiz.de/10015044073