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~institution:"AMA Summer Academic Conference <2019, Chicago, Ill.>"
~institution:"RWTH Aachen"
~subject:"Experiment"
~subject:"Internet marketing"
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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…
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2019
Persistent link: https://www.econbiz.de/10012486208
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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