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~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"AMA Winter Academic Conference <2021, Online>"
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Consumer behaviour
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
AMA Winter Academic Conference <2021, Online>
National Bureau of Economic Research
9
Axel-Springer-Verlag
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American Marketing Association
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
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