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~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Deutschland / Bundeswehr / Universität Hamburg"
~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Werbung"
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
Deutschland / Bundeswehr / Universität Hamburg
Friedrich-Schiller-Universität Jena
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
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3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
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2
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1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
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1
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ECONIS (ZBW)
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The significance of the past: the impact of
brand
heritage upon
brand
trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
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2
Adoption technologiebasierter Self-Service-Innovationen : Analyse der Wirkungsmechanismen im Entscheidungsprozess der Konsumenten
Harms, Ann-Kathrin
-
2002
-
1. Aufl
Persistent link: https://www.econbiz.de/10001658211
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3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
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