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~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Erasmus Research Institute of Management"
~institution:"Handelskammer Deutschland-Schweiz"
~subject:"Werbung"
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Werbung
Consumer behaviour
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
Erasmus Research Institute of Management
Handelskammer Deutschland-Schweiz
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
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5
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
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2
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1
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1
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1
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1
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ECONIS (ZBW)
4
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Der Absatz deutscher
Markenartikel
in der Schweiz : Handelskammer Deutschland-Schweiz ; Bearb. von Karl H. Höting
Hoeting, Karl Heinz
(
contributor
); …
-
1967
Persistent link: https://www.econbiz.de/10002302829
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