//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Erasmus Research Institute of Management"
~subject:"Marketingtheorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Werbung
Consumer behaviour
10
Konsumentenverhalten
10
Advertising
3
Marketing
3
Advertising effects
2
Artificial intelligence
2
Brand
2
Brand management
2
Internet
2
Internet marketing
2
Künstliche Intelligenz
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Online-Marketing
2
Theorie
2
Theory
2
Werbewirkung
2
Beziehungsmarketing
1
Category Management
1
Category management
1
Consumption
1
Corporate reputation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
1
Firmenimage
1
Fleischwaren
1
Hypothek
1
Konsum
1
Kundenzufriedenheit
1
Market research
1
Market share
1
Marktanteil
1
Marktforschung
1
Measurement
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Konferenzschrift
2
Language
All
English
5
Author
All
Franses, Philip Hans
2
Loef, Joost
1
Oest, Rutger van
1
Sloot, Laurens M.
1
Verhoef, Peter C.
1
Verlegh, Peeter W. J.
1
Institution
All
AMA Summer Academic Conference <2023, San Francisco, Calif.>
Erasmus Research Institute of Management
American Marketing Association
16
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
Nordic Council of Ministers
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Marketing Academy
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Committee on Advertising
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
more ...
less ...
Published in...
All
ERIM report series research in management
3
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->