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~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Advertising"
~subject:"Werbung"
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
Friedrich-Schiller-Universität Jena
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The significance of the past: the impact of
brand
heritage upon
brand
trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
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