//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Summer Academic Conference <2023, San Francisco, Calif.>"
~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
18
Konsumentenverhalten
18
Verbraucherverhalten
9
Deutschland
8
Germany
8
Marketing
5
USA
4
United States
4
Beziehungsmarketing
3
Relationship marketing
3
Advertising
2
Artificial intelligence
2
Behavioral economics
2
Data protection
2
Datenschutz
2
Elderly people
2
Internet marketing
2
Jugend
2
Künstliche Intelligenz
2
Market research
2
Marktforschung
2
Online-Marketing
2
Präferenz
2
Social Web
2
Social web
2
Verbraucher
2
Verhaltensökonomik
2
Ältere Menschen
2
1850-
1
Adoptionsforschung
1
Agro-industry
1
Agroindustrie
1
Alter
1
Angst
1
Antitrust law
1
Anxiety
1
Arbeitsmarktintegration
1
Austauschtheorie
1
Auszubildender
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Konferenzschrift
2
Hochschulschrift
1
Thesis
1
Language
All
English
3
Author
All
Projahn, Sebastian
1
Institution
All
AMA Summer Academic Conference <2023, San Francisco, Calif.>
Friedrich-Schiller-Universität Jena
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
Nordic Council of Ministers
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The significance of the past: the impact of
brand
heritage upon
brand
trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->