typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

Empirical studies suggest that entry of generic competitors results in minimal decreases or even increases in brand …-name drug prices as well as sharp declines in brand-name advertising. This paper examines circumstances under which this … empirical pattern could be observed. The analysis focuses on models where the demand for brand-name pharmaceuticals is divided …

merchandise of similar quality suggests that they value the prestige, or status, associated with brand-name trademarks … with a given label. But counterfeits allow consumers to unbundle the status and quality attributes of the brand …

There are a host of potentially risky behaviors in which youth engage, which have important implications for both their … well being as youth and their life prospects. The past decade has seen dramatic shifts in the intensity with which youths … pursue these risky activities: for example, youth homicide fell by 40%; teen births decline by 20%; youth smoking rose by 33 …

have declined. And for every youth suicide completion, there are nearly 400 suicide attempts. This paper examines the … dynamics of youth suicide attempts and completions, and reaches three conclusions. First, we suggest that many suicide attempts … by youths can be viewed as a strategic action on the part of the youth to resolve conflicts within oneself or with others …

the 1983-1984 waves of the National Longitudinal Survey of Youth. An Adjusted Tobit specification is employed for …

consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … Monitoring the Future (MTF) and the National Longitudinal Survey of Youth 1997 (NLSY97) data sets, which include only data for …