//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>"
~institution:"Lehmanns Media GmbH"
~person:"Ailawadi, Kusum L."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Branchenentwicklung
1
Brand management
1
Consumer behaviour
1
Einzelhandel
1
Kaufentscheidung
1
Konsumentenverhalten
1
New product development
1
Produktentwicklung
1
Purchase decision
1
Retail trade
1
Sector development
1
Social Web
1
Social web
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
1
Author
All
Ailawadi, Kusum L.
Barnert, Vera
2
König, Verena
2
Ferrell, Odies C.
1
Gázquez-Abad, Juan Carlos
1
Lukas, Bryan A.
1
Martínez-López, Francisco J.
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Institution
All
AMA Winter Academic Conference <2020, San Diego, Calif.>
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
Lehmanns Media GmbH
Published in...
All
Springer Proceedings in Business and Economics
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advances in national
brand
and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->