Strydom, D.B.; Grove, Bennie; Kruger, Y.; Willemse, B.J. - African Association of Agricultural Economists - AAAE; … - 2010
The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers …. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvested … strategy at all and to convince producers to reconsider the adoption of modern marketing strategies. …