Exploring the relationship between market orientation and sales and marketing collaboration
Year of publication: |
2011
|
---|---|
Authors: | Le Meunier-FitzHugh, Kenneth ; Piercy, Nigel |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 31.2011, 3, p. 287-296
|
Subject: | Verkauf | Selling | Marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Großbritannien | United Kingdom |
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