discussion of the marketing and joint planning implications for agritourism providers, the tourism industry, and Colorado …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Pricing and technological innovation are discussed within the context of the beef industry’s value-based marketing … initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing … statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with …

This study examines the impact of cool season grass quality characteristics on pricing and net returns in niche equine …