Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Year of publication: |
2003
|
---|---|
Authors: | Pires, Guilherme D. ; Stanton, John |
Institutions: | University of Newcastle ; University of Western Sydney ; University of Western Sydney ; College of Law and Business ; School of Marketing and International Business ; Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust. |
Publisher: |
Adelaide, S. Aust. Australian and New Zealand Marketing Academy |
Subject: | minority consumers | consumer behavior | Portuguese | Sydney (N.S.W.) | marketing | cross-cultural studies | Marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | ANZMAC 2003 Conference : Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution, Adelaide 1-3 December 2003 pp:2166 - 2160 |
Source: | BASE |
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