Larson, Ronald B. - Food Industry Center, College of Agricultural, Food, … - 1998
design and marketing of the HMR concept. To increase the profitability of their HMR programs, supermarkets and restaurants … need to address the seven key "Ps" of HMR marketing: positioning, product, package, place, price, promotion, and people …. This paper reviews these seven marketing issues and summarizes the lessons learned by early HMR providers. …