In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...

Obesity is still on the rise, leading to high costs for the obese individual itself but also for society. We analyze the influence of peer effects on food choices in lunchrooms with posted nutrition facts. Data were collected in a lunchroom at a large U.S. university. Groups of four patrons each...

This study empirically examines the effects of farm organization (separation of ownership and control) on farmer effort and farm success using a structural equation model and data from the 2005-2010 Agriculture Management Resource Survey. Contrary to expectations of existing theory, the results...

Integrating the concerns of stakeholders into the decision process can be particularly important when adopting a new technology. Radio Frequency Identification (RFID) offers many potential benefits to the healthcare industry. However, hospital administrators who are examining this technology may...

In this paper we applied a dynamic estimation procedure to inves- tigate the role of obesity on the demand for soda. The dynamic model accounts for storing behaviors, and allowed us to study price sensitiv- ity as well as sale sensitivity of soda consumers. By matching store level data to...

A framework for estimating cost effectiveness of the youth Expanded Food and Nutrition Education Program (EFNEP), one of the largest nutrition education programs in the US, is developed. Using costs and effects data from 15 program counties in Virginia for the school year 2011/2012, the cost...

Despite evidence of the importance of differences in the source and type of information that women and men acquire, there is a persistent assumption that these gender dimensions of information acquisition are irrelevant to decision-making in cereal systems in South Asia. Yet women do play a...