-food risks. The means by which this is done is novel and differs from past risk perception analyses in that it asks people …

there are still other (possibly even more personal) aspects that determine the final perception of a farmer of a risk …

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of … feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic … advertising was found to have no significant impact on indexed retail pork revenues. …

caseloads. We find evidence of endogeneity in the placement of the advertising campaigns, leading to a positive bias in the …

This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over … time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or … substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the …

price indexes, budget shares, advertising expenditures, and demographic and time variables for four Census regions between … demand for convenience foods into price, advertising, demographic and time factors. …

advertising and social media exposure contribute to brand building. The model consists of two stages. In the first stage, we adopt … both advertising expenditure and the quality of social media activity are important to brand value while the increase in …