Scientific evidence clearly indicates that consumption of raw milk carries substantial disease-inducing health risks. While federal U.S. policy mandates that milk moving in interstate commerce be pasteurized; within 41 of 50 states, raw milk can be obtained for consumption. Warning labels...

In this paper, we describe individual food consumption decisions as driven by a utility effect and a food environment effect. To outline the utility effect, we first develop a new theoretical model of individual food consumption. Next, we introduce the food environment effect by showing how the...

Using data gathered in two surveys we analyze the movement of information in agriculture. The relative importance of varying classes of information providers are assessed by classes of users. A network based framework expands models of human capital and bounded rationality to assess the calculus...

This paper further tests dual interest theory and the metaeconomics approach to environmental choice, recognizing a possible role for empathy-sympathy (the basis for an internalized, shared other-interest) in tempering and conditioning the more fundamental tendency to pursue self-interest. To...

This study investigates the Cup of Excellence coffee auctions and explains with behavioral economics observed intransitives in choice sets. Buyers are selecting lower quality coffees and paying higher prices for these coffees because they receive a higher rank. The estimates suggest that the...

This paper is a revised version of the earlier submitted paper.

This research examines whether environmentally based intervention strategies increase elementary students’ selection of white milk. At intervention school one, white milk was easily accessible, but students had to ask for chocolate milk. As an outcome, students increased their selection of...

Utilizing social norms is gaining momentum as a cost-eective mechanism to pro- mote sustainable behavior. We analyze household water data from multiple pilot programs for a company that provides information campaigns containing social comparisons of water use and per- sonalized conservation...