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The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Micheels, Eric T.; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2010

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Persistent link: https://www.econbiz.de/10009020414

Strategic Interaction and Spatial Multiplier Effects in Local Growth Control Policies: The California Housing Market

Waldorf, Brigitte S.; Byun, Pillsung; Florax, Raymond J.G.M. - Agricultural and Applied Economics Association - AAEA - 2005

Since the 1970s, growth controls spread across many metropolitan regions in the United States. Several studies address the effects of local growth controls on housing markets, particularly its price effect, which is induced by rising construction cost, constrained housing supply, improved...

Persistent link: https://www.econbiz.de/10005327379

Factors Influencing Job Choice Among Agricultural Economics Professionals

McGraw, Katherine; Popp, Jennie S. Hughes; Dixon, Bruce L. - Agricultural and Applied Economics Association - AAEA - 2011

Persistent link: https://www.econbiz.de/10009021520

US and German Consumer Preferences for Ground Beef Packaged Under a Modified Atmosphere

Grebitus, Carola; Jensen, Helen H.; Roosen, Jutta - European Association of Agricultural Economists - EAAE; … - 2010

Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better … understanding of consumer preferences can help meat processors and others attain effective product development and marketing and … by providing quantitative measures of how packaging affects consumers' preferences and willingness to pay for products. …

Persistent link: https://www.econbiz.de/10009368312

Nutrition Label Usage, Diet Health Behavior, and Information Uncertainty

Schroeter, Christiane; Anders, Sven M. - Agricultural and Applied Economics Association - AAEA - 2013

that account for differences with regard to food preferences, food shopping habits, and overall usage patterns of food …

Persistent link: https://www.econbiz.de/10010880904

Arbitrage between ethanol and gasoline: evidence from motor fuel consumption in Brazil

Pouliot, Sebastien - Agricultural and Applied Economics Association - AAEA - 2013

ethanol and gasoline in Brazil, and motorists preferences for hydrous ethanol. I nd that on average, accounting for the … ethanol when its price is about 10% above the price of gasoline. The distribution of preferences is not symmetric as 20% of …

Persistent link: https://www.econbiz.de/10010916256

Using Biomedical Technologies to Inform Economic Modeling: Challenges and Opportunities for Improving Analysis of Environmental Policies

Roe, Brian E.; Haab, Timothy C. - Agricultural and Applied Economics Association - AAEA - 2009

Advances in biomedical technology have irrevocably jarred open the black box of human decision making, offering social scientists the potential to validate, reject, refine and redefine the individual models of resource allocation that form the foundation of modern economics. In this paper we (1)...

Persistent link: https://www.econbiz.de/10005060390

The Dynamics of Brand Value in the Carbonated Soft Drinks Industry

Huang, Lu; Liu, Yizao - Agricultural and Applied Economics Association - AAEA - 2014

This study examines how brand values of different carbonated soft drink (CSD) products change over time and how advertising and social media exposure contribute to brand building. The model consists of two stages. In the first stage, we adopt a structural approach to estimate the brand equities...

Persistent link: https://www.econbiz.de/10011068735

The Impact of Social Media on Consumer Demand: The Case of Carbonated Soft Drink Market

Liu, Yizao; Lopez, Rigoberto - Agricultural and Applied Economics Association - AAEA - 2013

This article estimates the impact of social media exposure on consumer valuation of product characteristics. We apply the Berry, Levinsohn and Pakes (1995) model of market equilibrium to sales data for 18 carbonated soft drink brands sold in 12 cities over 17 months (June 2011 to October 2012)...

Persistent link: https://www.econbiz.de/10010916349

Using Social Media to Enhance Learning through Collaboration in Higher Education: A Case Study

Wolf, Marianne McGarry; Wolf, Mitchell J.; Frawley, Tom; … - Agricultural and Applied Economics Association - AAEA - 2012

This research shows that when faculty in higher education engage their students by using a social media platform that is specially designed for higher education to bring their courses up to date with current information and combine knowledge management with social media the students experience...

Persistent link: https://www.econbiz.de/10010916709