understand attitudes. The framework incorporates Pierre Bourdieu's notions of "habitus" and "field" along with individual … economic and demographic characteristics of farm operators' traditionally used in adoption studies. Four attitudes are analyzed …: disengagers, conservatives, lifestyle, and accumulators. A Logit regression measures the effects of respondents' attitudes, and …

This paper examines the spillover effects of television brand advertising on consumer demand for carbonated soft drinks … using a nested logit model and household purchase and advertising data from nine U.S. cities over a three year period …. Spillover effects are modeled using the conventional linear advertising production function with brand and company advertising …

This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random … coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that … advertising decreases the price elasticity of demand, indicating that advertising plays predominantly a persuasive, therefore anti …

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of … feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic … advertising was found to have no significant impact on indexed retail pork revenues. …

characteristics on producer size. We examine producer attitudes towards generic advertising in the “Beef. It’s What’s for Dinner …The effect of advertising on market performance has been a long-standing debate. Advertising that increases the … dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the …

price, advertising, and promotion responsiveness segments. Ex post analysis of these segments finds significant demographic …

-specific heterogeneity. In the empirical application for milk purchase, we find that generic advertising increases the probability of market …

caseloads. We find evidence of endogeneity in the placement of the advertising campaigns, leading to a positive bias in the …

This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over … time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or … substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the …