Consumer responses to parodic ads
Year of publication: |
2014
|
---|---|
Authors: | Roehm, Michelle L. ; Roehm, Harper A. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 18-33
|
Subject: | Parody | Advertising | Attitudes | Konsumentenverhalten | Consumer behaviour | Werbung | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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