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~institution:"Akademie für Führungskräfte der Wirtschaft"
~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~person:"Fantapié Altobelli, Claudia"
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
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