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~institution:"Akademische Marketinggesellschaft"
~institution:"International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>"
~subject:"Food Consumption/Nutrition/Food Safety"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
~type_genre:"Sammelwerk"
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
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Conference on Marketing and Research under a New World Order <1992, Tokio>
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and
marketing
"-- …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability
Marketing
; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
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