Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
Akademische Marketinggesellschaft e.V. Oliver Klante (Hrsg.)
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Klante, Oliver (ed.) ; Kirchgeorg, Manfred (honouree) |
| Institutions: | Akademische Marketinggesellschaft (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Marketing | Nachhaltigkeit | Sustainability | Holismus | Holistic approach |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
20 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 407 S. Ill., graph.Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 20 Beitr. Literaturangaben |
| ISBN: | 978-3-8349-1110-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739742