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Werbung als Investition
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Werbungsbetrieb
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Absatzpolitik
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American Management Association
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
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American Enterprise Institute for Public Policy Research
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American Marketing Association
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Association Nationale Advertisers
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Association of the Bar of the City of New York
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Bristol-Myers
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Committee on Advertising
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Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
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Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
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Division of Research, Graduate School of Business Administration, University of Michigan
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Economists Advisory Group
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European Society for Opinion and Marketing Research
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Federal Trade Commission
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Graduate School Of Business Administration
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Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
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Gruner + Jahr AG & Co, Marketing Service
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Industriens utredningsinstitut <Stockholm>
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Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
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Progressive Grocer Magazine
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Seminar on the Business of Advertising <1978, Barcelona>
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Spiegel-Verlag Rudolf Augstein <Hamburg>
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University of California at Berkeley
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Universität Zürich
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Yankelovich, Skelly & White, Inc.
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How industrial advertising an promotion can increase marketing power
Grosse, W. H.
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1973
Persistent link: https://www.econbiz.de/10002524900
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Marketing research : a management overview
Konrad, Evelyn
(
contributor
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Erickson, Rod
(
contributor
)
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1966
Persistent link: https://www.econbiz.de/10002009422
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