How industrial advertising an promotion can increase marketing power
W. H. Grosse. Amacom, a division of American Management Association
| Year of publication: |
1973
|
|---|---|
| Authors: | Grosse, W. H. |
| Institutions: | American Management Association (contributor) |
| Publisher: |
New York |
| Subject: | Absatzpolitik | Werbungsbetrieb |
| Extent: | XI, 141 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002524900