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~institution:"American Marketing Association"
~institution:"EconWPA"
~institution:"Universität Mannheim"
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Digitalization technologies and business trends in procurement
Grünen, Jan
-
2021
Persistent link: https://www.econbiz.de/10012799147
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2
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
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3
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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4
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
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5
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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6
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
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7
Dynamic pricing under customer choice behavior for revenue management in passenger railway networks
Hohberger, Simon
-
2020
Persistent link: https://www.econbiz.de/10012199450
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8
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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9
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
-
2019
Persistent link: https://www.econbiz.de/10012144978
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10
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
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