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~institution:"American Marketing Association"
~isPartOf:"Journal of marketing"
~subject:"Vereinigte Staaten"
~subject:"Wirtschaftspolitik"
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Vereinigte Staaten
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The changing role of the marketing function : conceived and sponsored by the New York Chapter, American Marketing Association
Bund, Henry
;
Carroll, James W.
- In:
Journal of marketing
21
(
1957
)
3
,
pp. 268-325
Persistent link: https://www.econbiz.de/10001969035
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In:
Journal of marketing
31
(
1967
)
Persistent link: https://www.econbiz.de/10003279611
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