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~institution:"American Marketing Association"
~subject:"Marketingtheorie"
~type_genre:"Collection of articles of several authors"
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10009377649
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2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
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2004
Persistent link: https://www.econbiz.de/10002170130
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3
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
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4
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
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5
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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6
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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