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"Marketing theory and applications" ; 1998=Vol. 9

Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998

Persistent link: https://www.econbiz.de/10000680701

Broadening the concept of marketing

Sparks, David L. (contributor) - American Marketing Association - 1970

Persistent link: https://www.econbiz.de/10000562049

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe - 2000

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow

Persistent link: https://www.econbiz.de/10011479614

What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...

Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016

Persistent link: https://www.econbiz.de/10011528126

Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017

Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.); … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017

Persistent link: https://www.econbiz.de/10011809219

1987 AMA educators' proceedings

Douglas, Susan P. (contributor) - American Marketing Association - 1987

Persistent link: https://www.econbiz.de/10001548914

1986 AMA educators' proceedings

Shimp, Terence A. (contributor) - American Marketing Association - 1986

Persistent link: https://www.econbiz.de/10001548937

1985 AMA educators' proceedings

Lusch, Robert F. (contributor) - American Marketing Association - 1985

Persistent link: https://www.econbiz.de/10001548945

1984 AMA educators' proceedings

Belk, Russell W. (contributor) - American Marketing Association - 1984

Persistent link: https://www.econbiz.de/10001548951

"Marketing theory and applications" ; 2002=Vol. 13

Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002

Persistent link: https://www.econbiz.de/10001752828

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