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Marketing management
58
Marketingmanagement
58
Marketing
35
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Marketingtheorie
26
USA
15
United States
15
Marktforschung
14
Theorie
14
Theory
14
Market research
13
Beziehungsmarketing
10
Relationship marketing
10
Selling
9
Verkauf
9
Internet marketing
8
Online-Marketing
8
International marketing
6
Internationales Marketing
6
Corporate Social Responsibility
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Corporate social responsibility
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Welt
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World
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Absatz
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Brand management
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Markenführung
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Internationaler Markteintritt
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Internet
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2
03.12.1989
1
15.09.1991
1
17.02.1985
1
Absatzforschung
1
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57
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Konferenzschrift
42
Collection of articles of several authors
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Sammelwerk
26
Conference proceedings
23
Graue Literatur
10
Non-commercial literature
10
Elektronischer Datenträger
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Medienkombination
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Mehrbändiges Werk
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English
58
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Brown, Tom
2
Jaworski, Bernard J.
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Brady, Michael K.
1
Brown, James R.
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Kamakura, Wagner A.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
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Institution
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American Marketing Association
Springer Fachmedien Wiesbaden
49
Siauliai University
19
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
13
IGI Global
12
Vytautas Magnus University
12
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
Mykolas Romeris University
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
Vilnius Gediminas Technical University
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
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Series / American Marketing Association
9
Marketing theory and applications
7
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Fall conference / Proceedings
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
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ECONIS (ZBW)
58
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1
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58
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1
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
2
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
3
Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000049030
Saved in:
4
Linking marketing and technology strategies : December 3 - 5, 1989
McTavish, Ronald
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000844090
Saved in:
5
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
6
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
7
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
8
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
9
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
10
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
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