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~institution:"Analytic Approaches to Product and Marketing Planning"
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Analytic Approaches to Product and Marketing Planning
Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
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Marketing Science Institute
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Vanderbilt University
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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
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ed.
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Shocker, Allan D.
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contributor
)
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1982
Persistent link: https://www.econbiz.de/10000023898
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