Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Year of publication: |
1994
|
---|---|
Authors: | Shocker, Allan D. ; Srivastava, Rajendra K. ; Ruekert, Robert W. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 2, p. 149-158
|
Saved in:
Saved in favorites
Similar items by person
-
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K., (1982)
-
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K., (1991)
-
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W., (2009)
- More ...