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CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET
Morales, Luis Emilio; Griffith, Garry R.; Wright, Vic; … - Australian Agricultural and Resource Economics Society … - 2009
Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers...
Persistent link: https://www.econbiz.de/10005002249
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Impediments to Product Differentiation
Wright, Vic - Australian Agricultural and Resource Economics Society … - 1996
The structure of the agriculture sector in Australia appears to pose a fundamental constraint to 'product marketing … for differentiation opportunities (as a rubric for product marketing and value-adding activity) to be regarded as a … determinant of marketing system performance. This is related to firm-level contemplation of market levels, as distinct from …
Persistent link: https://www.econbiz.de/10010880457
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PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM
Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; … - Australian Agricultural and Resource Economics Society … - 2008
-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply …
Persistent link: https://www.econbiz.de/10005536240