-premium) is developed to study the aggregate returns from different types of research and promotion investments by the industry … producers get a far larger share of the benefit from promotion when it is targeted abroad than when it focuses on domestic … the benefits (in a willingness-to-pay sense) from promotion of ‘Brand Australia’ abroad in the short run, and even larger …

some interesting investment choices regarding the relative merits of expenditure on promotion or production and whether … economic consequences of investment scenarios involving promotion and the enhancement of the productivity of premium wine grape … promotion activity in overseas markets that stimulates premium wine grape production in Western Australia, generates the …