Controversy has surrounded the welfare effects of advertising, mainly concerning the consumer welfare effects … consequences of advertising can be measured consistently when consumer demand equations are derived from an expenditure function …. An empirical application uses data on Australian meat consumption to evaluate generic advertising of meats. The results …

-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply … allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding …. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers …

the benefits (in a willingness-to-pay sense) from promotion of ‘Brand Australia’ abroad in the short run, and even larger …-premium) is developed to study the aggregate returns from different types of research and promotion investments by the industry … non-premium and yet virtually all the R&D and marketing efforts are focused on just premium products in an attempt to …

some interesting investment choices regarding the relative merits of expenditure on promotion or production and whether … economic consequences of investment scenarios involving promotion and the enhancement of the productivity of premium wine grape … promotion activity in overseas markets that stimulates premium wine grape production in Western Australia, generates the …

Women play an important role in agricultural production and marketing in PNG. However, their contribution to the local … endeavour to generate income from sweet potato marketing. Two group discussions were held in Goroka and Mount Hagen. The results … indicate that specific marketing issues facing women farmers are: heavy work load, high cost and unreliable transport, poor …

shareholders is recommended to increase grower governance of the supply chain and marketing of wheat. …

expenditures are funded from collective levies from pig producers. At the same time, there are extensive brand advertising … information as brand advertising effects on pork consumption. As well, the previous studies are contradictory about the effects of …The pig meat market in Australia is characterized by generic (fresh pork, bacon etc.) advertising. These advertising …