"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Als Produktmanager:in erstellen Sie Marketingkonzepte, positionieren das Produkt am Markt und betreuen es über alle Lebenszyklen hinweg. Dieses Buch beschreibt unter Einbeziehung von Erkenntnissen aus den Neurowissenschaften, wie Sie diese Aufgaben in der heutigen digitalen Zeit erfüllen...

A dynamic approach to introduce competency frameworks: application to the IT & systems management domain / Alfonso Urquiza Echavarren -- Project managers' competence identification / Heli Aramo-Immonen ... [et al.] -- The determinants of information technology wages / Jing ("Jim") Quan ... [et...

"This book brings together a variety of empirical research on the resilience in the ICT sector and critical information infrastructure protection in the context of uncertainty and lack of data about potential threats and hazards"--Provided by publisher.

Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any other business realm: using IT as a strategic...

The intellectual capital navigator as a strategic tool / Göran Roos -- The rise of "environmental sustainability knowledge" in business strategy and entrepreneurship: an it-enabled knowledge-based view of tourism operators / Jean Marie Ip-Soo-Ching, Suzanne Zyngier -- Manoeuvring the rough...