Why do customers get more than they need? : how organizational culture shapes product capability decisions
Bryan A. Lukas, Gregory J. Whitwell, & Jan B. Heide
| Year of publication: |
2013
|
|---|---|
| Authors: | Lukas, Bryan A. ; Whitwell, Gregory J. ; Heide, Jan B. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 1-12
|
| Subject: | Produktmanagement | Product management | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | IKT-Sektor | ICT industry | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725675