"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Productivity is commonly defined as a ratio between the volume of output and the volume of inputs. In other words, it measures how efficiently production inputs, such as labour and capital, are being used in an economy to produce a given level of output. Broadly, productivity measures can be...

In 2000 commentators everywhere were hailing the boom in some western economies as the dawn of a new economy. In 2001, with a slowdown biting in the US economy, dot.coms folding and information and communications technology firms feeling the pinch globally, the headline writers have swung the...

A dynamic approach to introduce competency frameworks: application to the IT & systems management domain / Alfonso Urquiza Echavarren -- Project managers' competence identification / Heli Aramo-Immonen ... [et al.] -- The determinants of information technology wages / Jing ("Jim") Quan ... [et...

"This book brings together a variety of empirical research on the resilience in the ICT sector and critical information infrastructure protection in the context of uncertainty and lack of data about potential threats and hazards"--Provided by publisher.