"This book's purpose is to inform educators and instructional designers of issues and cultural misunderstandings that could hinder the effective transfer of knowledge when e-learning is exported to other cultures. Addressing these cultural challenges will enhance the effectiveness of e-learning,...

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...