This paper seeks to outline the innovations strategies that various corporations havepursued in Central Europe over the last few decades. It will examine from a corporateperspective the scope and definition of innovation, highlighting how this has changed intoday’s eclectic ever changing...

Forschungsgesellschaften können eine wichtige Rolle für eine nachhaltige Entwicklung der Gesellschaft spielen. Allerdings beginnen die Organisationen gerade erst damit, strategische Konzepte hierfür zu entwickeln.In einer Multi-Case-Study von drei großen deutschen Forschungsgesellschaften...

"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--